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What is the media image of your organization?
What do newspaper readers, radio listeners and TV news viewers think about your organization’s image?
Media Image Analysis is actually a study of your public relations compared to your counterparts.
The media is shaping the public opinion on the company and is influencing the way customers, suppliers, workers and the business sector in general perceive it.

Have you ever considered gauging, managing and improving your public relations?

Our Media Image Analysis service will help you understand the following:


Effectiveness of your public relations compared to your rivals

Is your coverage positive, negative or neutral?

How does the image of the organization change over time?
How do media outlets cover you? For example: is coverage in Haaretz different than in Globes? How about your image in the business sector compared with the Russian media?

Are you succeeding to convey your messages in the media? In which fields of coverage?

What is the company’s image in the overall media arena? (Correlation between advertising and public relations)

The service is based on an international study method known as Content Analysis and is used by many companies worldwide. Prof. Gadi Wolfsfeld of Hebrew University serves as an external professional advisor for Ifat in the field of content analysis. Our clients include various companies and organizations in the fields of media, capital market, retailing, healthcare, automobile industry, fashion, real estate, the public sector and more.